We excel at helping Web 3.0 unicorn startups.


Web 3.0, the next internet revolution, is rapidly taking shape. One of its promises is to democratise the internet – giving individuals more control over data and privacy and allowing them to take power back from the tech giants. Many new business models and concepts have already come about, such as x-to-earn, metaverse, NFT, DAO, etc. Sounds promising? Then don’t miss it.

Numerous companies – be it startups or established enterprises, be it private or public – have started their adventure to Web 3.0. If you want to stay ahead of the game, or just want some advice while feeling a bit lost, we’re here to help.

We have an expert team providing all-around support and viable Web 3.0 solutions. Companies can rely on us for growth strategy, market entry, networking, and enhanced market visibility through coverage by top-tier media. We vow to be your best partner in your quest for excellence in this new era.

Who We Are

  • In the ever-evolving landscape of Web 3.0, STAR CONSULTING is dedicated to providing unparalleled marketing and PR strategies tailored for blockchain, cryptocurrency, and FinTech enterprises. We specialize in custom market entry solutions, branding and marketing campaigns, social media management, and corporate growth strategies, assisting our clients in navigating the global market and achieving their project launch, investment, and partnership goals.

  • Having secured prominent coverage from renowned media outlets such as Bloomberg, CNBC, The Wall Street Journal, Forbes, AP, Fortune, MarketWatch, Vice, Entrepreneur, Yahoo Finance, Investing.com, Nasdaq, Cointelegraph, CoinDesk, and Beincrypto, among others, we have successfully elevated the visibility of numerous startups and businesses. Our track record speaks volumes about our ability to help businesses share their stories and stand out in the competitive marketplace.

Some of Our Awesome Work

Our Fabulous Performance

  • 40+

    Regional Markets

  • 100+

    Clients Globally

  • 1B+


  • 50+ Million

    Audience Globally

What We Offer

  • Public Relations Services

    We offer customized PR services including developing PR campaign strategies, key messages & concepts for media outreach, and securing media attention & coverage for our clients on top finance, tech and crypto media in the world.

  • Regional Marketing Services

    We help clients market their products or services in some of the most important crypto markets globally, including Southeast Asia, China, India, CIS, Europe, MENA, Americas, etc.

  • Thought Leadership Marketing

    We create insightful analysis & content to build personal brands for executives and help make that thought leadership visible to their target markets.

  • Event Marketing Services

    We design online and offline events to help them build more profound relationships with their followers and drive more business partnerships and sales through events.

  • Social Media & Community Management

    We set goals and strategies that make sense for clients’ business, create engaging social content, and drive positive communications and relationships between clients and their communities.

  • Graphic Design Solutions

    We believe good graphic design works as fuel in igniting the marketing for a project to reach out to people and capture their attention. Using the art of graphic design will help improve the brand identity and brand recognition of a project.

Our Talented Team

We are a global team of creative, experienced and resourceful marketing & PR experts – our consultants, analysts and strategic advisors are based in Beijing, New York, San Francisco, Moscow, London, Paris, Singapore, Seoul and Auckland. We offer customized strategies that help our clients seize fleeting market opportunities. We design campaigns that help our clients secure unique advantages in the regional and global markets. Most importantly, we are committed to helping businesses and startups stay ahead of their competition.

Founder and CEO of Star Consulting

Jenny Yang

Jenny Yang is an early startup investor, consultant, and growth strategist specializing in blockchain and Web 3.0 businesses, with a deep passion for advancing blockchain technology. Since beginning her journey in blockchain in 2017, she has founded and co-founded several media and consulting platforms, building a comprehensive understanding, extensive knowledge, and a robust network within the industry.

Her expertise includes advising leading crypto exchanges and startups on various aspects, such as global marketing, branding and reputation management, fundraising, GTM strategy, and crisis response & management. She is also a proficient bilingual moderator and a sought-after guest speaker at international events, including London Fintech Week, New York Digital Asset Summit, Digital Online Week, Supreme Blockchain Summit (Dubai), and the Blockchain Provenance Symposium. She was also one of the elite 30 Women of the RiseUP Program by Money 2020.

Driven by a fervent passion for the blockchain industry and a commitment to addressing key developmental challenges faced by companies and startups in the crypto sector, Jenny founded Star Consulting in 2018 and subsequently launched Starlabs Incubator in 2022. Through these endeavors, she has played a pivotal role in facilitating the rapid growth of numerous firms by implementing highly effective global marketing and branding strategies. Jenny is particularly passionate about women’s empowerment and education for the younger generation in this field, as she believes they are essential for shaping a better future for us all.

Values We Uphold

  • Maximize the value for our clients

    We don’t just meet your expectations. We exceed them.

  • Grow with our clients

    We don’t just focus on the business. We’re committed to growing with you.

  • Build trust with our clients

    We vow to be your trustworthy partner throughout the journey.

What Our Clients Say

Ray Lu

CEO & Co-founder of Bit.Country

Jenny and her team at Star Consulting always go for extra miles, with their attitude, not only they have gained our trust, also they are serving some of the top brands in the web3 industry worldwide. I’ve been using their services for our PR strategy, the outcome match what we anticipated, and after the project, the team continues to support with their passion. It is not just a consulting firm, it is a team with passion for the paradigm shift brought by web3!

Charlie Chen

CMO of Horizon Finance

In terms of PR and marketing, Star Consulting is the best help that you can get. Throughout the designing and execution of our marketing and PR strategies, the Star Consulting team has set a stellar example of professionalism and dedication. Our cooperation has been a great success and created a lot of value.


We have boosted our global presence and achieved fantastic PR and marketing results with the help of Jenny and her friendly team at Star Consulting. They’re reliable, versatile and resourceful and always deliver. We had an enjoyable experience with the team and would not hesitate to go back to them if needed!