a multi-day online event later this month to discuss all things in relation to the “next evolution of the internet”.

When a crisis arises, if handled well, a company can come out of it stronger than before; if not, it might escalate into something destructive. There’s every reason to be prepared.

Do you want your brand to stand out in a competitive environment and be memorable and favourable to consumers? Then something you have to think about from day one is a well-designed and effective brand strategy.